In October 2025, EU retail sales showed signs of modest recovery. According to the latest figures, retail sales rose 1.6% year-on-year and were flat month-on-month at 0.0%. This follows a gradual slowdown over the past six months. From May to October 2025, the year-on-year growth rate in retail sales declined from 2.2% at the beginning of the year to 1.6%, indicating that while consumer demand remains positive, expansionary momentum has clearly weakened. Structurally, current consumption growth is primarily driven by non-food items, with durable goods and everyday consumer products showing relatively stable performance, reflecting continued purchasing willingness beyond essential living expenses. However, sales of food, beverages, and tobacco products did not see significant acceleration, suggesting household spending on daily necessities has remained stable without notable fluctuations. Overall, despite easing inflation pressures, consumer confidence has yet to fully rebound, and cautious spending behavior persists. Analysts note that six consecutive months of single-digit retail growth indicate underlying economic resilience, but the decelerating pace underscores the need for policymakers to monitor the sustainability of domestic demand recovery. Without structural policy support or improvements in income levels, consumer demand may continue to face upward constraints. Amid rising external uncertainties, the European market may enter a new normal characterized by low-speed stability.