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In September 2025, China's total retail sales of consumer goods reached 4.197 trillion yuan, up 3.0% year-on-year, a decrease of 0.4 percentage points from the previous month, continuing the gradual slowdown observed since the beginning of the year. While the overall consumption market maintained stable growth, the growth rate has declined for six consecutive months—from 5.1% in April to 3.0% in September—indicating a weakening momentum in demand recovery. Breaking down the data, commodity retail remained the primary driver, with sales reaching 3.746 trillion yuan, up 3.3% year-on-year, outpacing the overall growth and reflecting resilience in both basic living needs and upgraded consumption. In contrast, catering revenue showed weaker performance, rising only 0.9% to 450.86 billion yuan, significantly lagging behind commodity retail. This suggests sluggish recovery in service-related consumption, potentially influenced by fluctuating consumer willingness to dine out and seasonal factors. Overall, the current consumption structure exhibits a pattern of "commodity support, services lagging," with growth increasingly reliant on physical goods, while non-essential service sectors like dining have yet to fully rebound. Although the overall trend remains positive, the decelerating growth highlights structural imbalances in domestic demand recovery. Future policies should focus more on boosting service sector vitality and enhancing consumer confidence.
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